Airstream Launches an On-Trend E-Commerce Shop For Young Campers
When Airstream founder Wally Byam first set up shop in Los Angeles in 1931 selling custom-built travel trailers and DIY plans, no one could have predicted how deeply embedded the iconic, “silver bullet” Airstream would become in the American imagination. The gleaming travel trailers, initially a way for itinerant workers to roam across the country during the Great Depression, would later represent freedom, adventure, and self-determination. Today, the brand is angling for a younger generation with releases of more affordable, single-axle trailers like the Bambi and Caravel—and the debut of Airstream Supply Company, a lifestyle brand and e-commerce shop.
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Part magazine, part travel guide, and part outfitter, Airstream Supply Company wants to inspire folks to plan their next road trip while offering essentials such as an Airstream-branded harmonica (geared towards the ’Gram), and guides to off-the-beaten-path destinations.
“Our founder, Wally Byam, understood that it wasn’t just about selling travel trailers, but about helping people see the freedom and excitement you get in crafting your own adventure,” says Bob Wheeler, Airstream president and CEO. “That vision is at the core of Airstream Supply Company, and we’re excited to offer a new tool for outfitting our customers with great gear and inspiring them with travel stories and trip guides.”
Products in the online store range from parts for your Airstream travel trailer to outdoor gear and campfire essentials, including items designed and crafted by artisans who live and work near the travel destinations featured on the site.
“We’re shining a light on local artisans who embody the same attention to detail and philosophy of craft that we do,” says Wheeler. “It’s about curating the travel and camping experience, sharing inspiring stories, and supporting the work of craftspeople we’ve discovered out on the road.”